MODURA APP/
An eCommerce clothing brand for fashion-forward individuals.
Timeline: 2 weeks
Role: UX/UI Designer, Interaction Designer
Tools: Figma, Photoshop, Illustrator, Adobe Express
PROJECT OVERVIEW
Modura is a new eCommerce clothing brand designed for trendy men and women aged 18 to 25. These individuals are early in their careers and looking for an affordable solution for business casual clothing to wear to their jobs in urban areas. Modura's target audience is fashion-forward and conscious of trends. They dress for the jobs they want without appearing overdressed.
THE CHALLENGE
To design an engaging app experience that resonates with fashion-forward individuals, fostering a sense of connection to the brand.
THE SOLUTION
Developed a cohesive visual identity that includes a distinctive color palette, typography, and iconography reflecting Modura's urban and trendy essence, creating a recognizable brand experience throughout the app.
PROCESS
LOGO DESIGN & BRANDING/
WIREFRAMES/
FINAL USER INTERFACE DESIGN/
